Harrogate Fashion Week is the UK’s largest and leading womenswear trade show, bringing together well-loved and big-name brands, as well as emerging labels for buyers who travel from across the UK and internationally for three days of discovering new collections, networking and placing orders for their department stores, boutiques, garden centres and retail stores.
We work with Harrogate Fashion Week acting as their external marketing department, supporting the show across all aspects of their marketing.
We recently developed a refreshed brand identity that celebrates the show’s energy. Two bold new colour palettes were designed to bring a separate but cohesive identity between the show’s two seasons. The enhanced logo now features a subtle nod to the iconic pillars of the Harrogate Convention Centre, and a full font library was selected using strong typography to create a confident, fashion forward identity that works across seasons.
Following the rebrands, we rolled out the new identity across all channels, including the website, email campaigns, social media and printed materials.
Working as their external marketing department, we handle all their social media, design, digital, PR and print requirements.
Click Here to view the Harrogate Fashion Week website
Branding, Digital, Email Marketing, Illustration, Print, PR, Social Media
