Spring always brings a welcome shift: lighter evenings, new beginnings, lambs and blooms in the fields, fresh stock, bank holidays on the horizon, and audiences who are ready for something different.
The new season is a great opportunity to create with fresh content, whether it be just on social media or also on your website in the form of blogs to help support your SEO strategy.
Here are some ideas to help you create exciting, fresh spring content!
Content Ideas for Agriculture Businesses
- Lambing season diaries – share a week in the life during lambing. Sunrise check ins, night shifts, first steps!
- Spring reset – showcase what spring actually looks like on a farm. People underestimate how much hard work goes into the planning and preparation for the year ahead: explain what’s happening now and why.
- Myth busting spring farming – focus on addressing common misconceptions about lambing, calving, crop spraying, animal welfare etc.
Content Ideas for Rural & Farm Diversification Businesses
- Reopening for the season – for example, for travel and hospitality diversifications: new play areas, glamping units, new arrivals at petting farms, updated menus
- Spring on the Farm Tour – a fun walkthrough reel, showing lambs, blossom trees, cafe specials, gift shop highlights, and help customers to plan their spring visit to your business!
- Behind the scenes of diversification – spring is the season for new beginnings, so what better time to showcase the story of how you’ve evolved, from traditional farming to a new business, whether it be a petting farm, a food and beverage manufacturer or farm shop!
Content Ideas for Garden Centres
- What to plant in April/May – provide planting and garden preparation tips for summer – the perfect way to aid your SEO for people googling ‘What to plant in April UK’ for example.
- Plant and Plate pairings – pairing seasonal plants with cafe menu specials: for example… ‘you can buy the herb planters that provided the basil for this tomato and basil soup’!
- Spring colour trends in gardens – just like with interior design and fashion, what tones are trending in planting this year?
Content Ideas for Farm Food & Drink Brands
- Spring Flavour Drop – whether it be a limited edition rhubarb gin or a hot cross bun ice cream, create a sense of urgency and tease before their launch to get your customers excited!
- How to host a spring gathering – provide recipe ideas, whether it be using produce from your farm shop, or cocktail recipes with your signature gin, drink pairings and BBQ prep guides!
- Spring gifting guide – Easter hampers, Mother’s Day gift ideas, making life easier for your customers when they’re searching for the perfect present!
Hopefully, this has sparked a few ideas you can run with over the coming months. The key with your content is ensuring it’s strategic – think about what your audience is searching for, what they’re planning, and what problems you can help them solve.
If you’d like help turning ideas into a proper content plan, or actually creating the content, that’s exactly what we do. Get in touch – we’d love to help!