Little Wild Fox has been one of our favourite new brands to work on!
Lizzie who runs the business from Inglewhite, near Preston, came to us with an idea inspired by her two, very playful, red headed children and the difficulties she’d faced trying to find nice playwear and comfy pyjamas that could withstand some serious adventures.
Coming up with the brand name was easy; taking all of our inspiration from Lizzie’s children, Annie & Betsy, Little Wild Fox was a must!
Creating the branding was a really fun process with Lizzie, who was open and honest about what she liked and didn’t like so we could create fun and fresh branding. It was important that the branding captured the spirit of Little Wild Fox and everything that it stood for:
Practical clothes that can climb trees, splash in puddles and take a few tumble’s while coming out good as new in the wash
Cotton pyjamas that little wild foxes can snuggle into for a cosy nights sleep every wear
These led to the strap line; Play Freely, Sleep Soundly. To incorporate this ethos into the branding, coloured doodles of moons and stars were used across all elements and implemented into all marketing material. We also used muted pastel colours across the branding to keep a unisex feel while remaining very much a children’s brand.
Little Wild Fox is an online brand, which meant that designing and delivering an easy to use and eye-catching e-commerce website was important. Carrying the branding throughout the site, clear categories to separate the different products were created using the muted pastel colour scheme we’d established in the branding process. A minimalistic approach to delivering this site lets the products speak for themselves and keeps the customer journey short and simple.
As well as an online sales platform, we created special ‘first look’ postcard invites that were sent out to, giving them the opportunity to view Little Wild Foxes offering before the initial launch. To bring the brand to life, the invite was written as a poem to really set the tone for what was to come.
You’ll be able to take a look at all the work we have created for Little Wild Fox at www.littlwildfox.co.uk