Cambrian Bespoke Leisure Homes design and manufacture bespoke residential and holiday homes from Porthmadog, Wales. The industry leaders approached us to re-brand their company image, in line with their management buy-out. The brief established the need for a distinctive brand identity, which portrayed the company’s core values, craftsmanship and innovation. The new brand identity also had to incorporate the business’s Welsh Heritage, being based in the heart of Snowdonia.
The re-brand was to underline the value and high quality craftsmanship that they deliver with each lodge built, whilst incorporating the Welsh Dragon to portray the heritage of the company. With an extensive range of 11 lodge designs, each with bespoke options, we needed to convey that Cambrian go the extra mile to deliver a lodge that will provide a lifetime of memories for owners.
The photography for Cambrian needed to deliver images that inspired potential lodge owners and the videos highlight the process Cambrian take each customer through to develop their ideal lodge. For the images, we arranged various location shoots, including stylists, props and models that would create lifestyle images to inspire. We used the images across both, online and offline marketing platforms; which included the design, development and maintenance of a new website. The site allows users to locate a lodge park across the UK and view lodge specifications as well as keep up to date with the latest news. The launch of the re-brand took place at the Lawns Show in Cottingham. We produced brochures for every lodge model, branded promotional items, videos to play within the lodges, exhibition flags and pull up banners, all of which introduced the new branding to the industry.
Branding & Strategy
Video & Photography
Digital Design & Build
SEO & Content Management
Events & Exhibitions