Harrogate needed a timeless brand identity that will attract even the most creative of eyes their way. The identity must stand out within the dense fashion industry, as well as showcasing the creative yet professional brand values. This identity is to be transferrable across all promotion, digital platforms, and printed event collateral.
They needed an interactive website that could both exhibit brands to prospective buyers, while also communicating to potential exhibitors.
We developed a bespoke illustrative brand identity that we were then able to apply across all marketing channels. We were able to develop a creative website that communicates to both of their customers with ease. We design all print collateral that is required over the two day event , including exhibition guides, show preview and advertising.
In the build up to the event, we communicate with visitors and exhibitors through email marketing, advertisements, social media and direct mail to ensure high foot fall over the two day event.