Looking to promote a new diversification project, sell artisan food and drink, or run a large-scale trade show? Social media can help to support your growth whatever your product, service or industry.
We understand that your marketing goals aren’t (and shouldn’t be!) just about sales, they’re about building brand recognition, creating a strong presence and connecting and building a community with the people who matter. For many customers, your social media may be the first place they find and interact with your brand, and with platforms like Instagram and TikTok now being used as search engines, it’s more important than ever to show up and stay active.
We can help you to do that in a way that feels true to your business, your goals and your target audience.
We start by getting to know your business goals, your audience and what success looks like to you. Then we build a plan that works towards it, setting goals to reflect your aims – are you looking to increase visibility, build a strong presence as a first touchpoint for your target audience, boost sales, or develop an engaged and loyal community? Often it’s all of the above and more!
We’ll discuss schedule, content pillars, goals and platforms to use to get the most out of your content strategy.
Clear, down-to-earth content is at the heart of any successful social media campaign. We write posts that sound like you – approachable, informative, humorous – whatever it is that you want your brand to reflect.
Every audience has different goals and audiences. Some need regular product updates or seasonal tips, others might find value in behind the scenes stories and customer testimonials, or humorous posts and jumping on the latest trends to keep content relevant, fresh and at the forefront of your customer’s mind.
We take great care to get the details right and stay on top of industry news and developments, especially when it comes to technical products, farming practices or regulations.
We also create authentic, on-brand visuals that show your business in its best light – from video and photography, to designed, branded graphics, perfect for eye-catching announcements, product features or seasonal promotions.
If you’d rather hand it all over, we can take care of everything, planning and posting content, replying to comments and messages and keeping your accounts active and engaging.
We know from experience that consistency is key, and we use scheduling tools and analytics to ensure your content is posted at the best times to reach your audience when they are most active, and cater this to every platform.
We also completely manage your community engagement, building relationships with your audience and encouraging an engaged and loyal community. We dedicate time to ensuring your accounts are always active and responsive to provide the best experience for your audience – replying to comments, answering inbox queries, monitoring feedback, and flagging anything important. You’ll be kept in the loop, but don’t need to be glued to your phone.
We’ll check in monthly with a clear performance report of what’s working (and what’s not) so we can provide recommendations on evolving your social media strategy, so your brand’s social presence continues to grow and improve.
Want to keep your social media in-house but need a little help? We offer flexible support packages that could include monthly or quarterly brainstorming sessions; content planning and post ideas; caption editing or proofing, one-to-one or team training; social asset graphic design and more.
If your organic reach requires a little boost, we can create and manage targeted paid social campaigns across Facebook, Instagram and LinkedIn. This can help to drive conversions and put you in front of the people who are most likely to interact with your business. This might be a short term promotion to drive enquiries, or a longer campaign designed to raise brand awareness and connect you with a new audience.
Our support covers everything from audience targeting and creative design to copywriting, budget management and performance tracking. You’ll get clear updates on how your ads are performing, and we’ll adjust as needed to help your budget go further.
We don’t need to be managing your socials permanently to provide ad hoc support with paid advertising – we understand every business is different, and support can be provided as and when required.
Events move quickly – and your social media should keep up. We can be on the ground at your show, open day, product launch or conference to capture the buzz as it happens. Live posting Instagram stories, photography, short reels and videos and audience interaction, we make sure your event has an online presence as strong as what’s happening in person.
We’ll plan the coverage with you in advance, agree on key moments to capture, and then manage the content during the day so you can focus on running the event. Afterwards, we can also provide a highlights package including images and videos to keep the momentum going and reach those who couldn’t attend.
Explore some of our recent projects below to see how we’ve put this service into action for clients across different sectors.
