MARKETING STRATEGY

LAYING THE FOUNDATIONS

We start with what makes the business you… you! We take the time to understand your business inside-out, and shape a strategy that reflects your values and ambitions.

We can help you:

  • Develop your value proposition to let your stakeholders know what you offer and why it should matter to them
  • Define your brand values and mission statement
  • Set clear goals and objectives for your marketing to keep you on track, and define key performance indicators to ensure our efforts are successful
  • Understand your target audiences and what they need from you

This foundation work helps ensure that every campaign, post, email and piece of content has a purpose, and supports your wider business goals.

DIGITAL TRANSFORMATION

Not sure where to start online? We work with businesses who are new to digital marketing, as well as those looking to develop their platforms.

If you’re looking to increase your online presence, build relationships with your customers and develop stronger brand recognition, or generate sales through digital channels, we can help. From the initial audit to providing platform recommendations and developing a long-term digital strategy that works for you, we’ll guide you through the process and help you make the right calls for your business.

CHOOSING THE RIGHT CHANNELS

Leaflets, trade shows, paid ads, social media, billboards, email marketing – to name a few – there are more marketing channels than ever, and it’s easy to feel overwhelmed.

We’ll help you to:
• Understand where your audience is and how they behave
• Choose the right mix of online and offline channels
• Prioritise based on your budget and goals

There’s no one size fits all approach, and we’ll help you focus on a bespoke approach to help you get noticed.

CAMPAIGN PLANNING

Need help with a one off campaign? We can help! Whether it be a push on brand awareness, a product or service launch, an event promotion or a recruitment drive, we’ll work with you to plan, shape and deliver a campaign that gets results.

ONGOING SUPPORT & GUIDANCE

Strategy needs reviewing, adjusting and improving as your business and the world evolves. We offer ongoing support as and when you need – we work as an extension to client’s in house teams, others hold quarterly reviews. We’re flexible and happy to work around your requests.

RELEVANT PROJECTS

Explore some of our recent projects below to see how we’ve put this service into action for clients across different sectors.

HARROGATE FASHION WEEK

Design, Email Marketing, PR, Social Media

BOURNE BROW

Branding, Marketing Strategy, Social Media

BOWLAND LAKES LEISURE VILLAGE

Email Marketing, Print & Fulfilment, Website Design & Build

ROBINSON CONSTRUCTION

Branding, Photography & Videography, Website Design & Build

Get in touch to discuss your project...