Steven Holmes, a fourth generation Lancashire farmer, came to us with his idea of building a microbrewery on his family farm, diversifying from his roots as a dairy farmer. For his ales, Steven will be growing the main ingredients on his farmland. We were tasked to create a brand for this new venture that would stand out in a crowded craft ale market.
We wanted to create a brand that reflected the agricultural roots of the business wile exuding a contemporary feel that would be appealing to all ale drinkers. The brand had to fit with the simple brewing process and ingredients used, so the simplicity of the brand online and offline was important.
The website launched in Autumn 2017 and has been built to be user friendly and vibrant with an informal tone. Aesthetically, the website needed to be responsive to maintain the intended appearance on all devices: mobile, tablet and computer.
Farm Yard Ales has a strong brand image that we are all really proud of. This brand image is easily transferable between online and offline marketing and has allowed for a user friendly yet contemporary website… Take a look at it here.
For the launch of Farm Yard Ales, we have worked on a range of can and cask designs that are instantly recognisable as Farm Yard Ales, using the eye catching colours that run throughout all of the branding and the simple yet effective logo.
The logo itself has been created in a way that fits perfectly onto a bottleneck yet is effective when printed and on digital platforms.