Project
Croft Farm Toys are a mother and daughter team who are passionate about bringing children the joy of farming through play! The company sells high quality, working farm toys crafted especially for little farmers. They asked us to initially design and develop a brand identity that clearly embodies fun, play and farming, as well as their 4th generation family farm background. Further to this, a bright and playful e-commerce website was to be launched to present their unique farm toys to a nationwide market.
Overview
We designed a bold and child focused brand design for Croft Farm Toys including elements for digital, print and merchandise. Their identity includes Primary logo, pattern design and personalised family illustration. When building their website, the focus was to ensure that children and their families can easily navigate around their favourite toys, machines and trailers with the ability to highlight key products.
Services
Brand Design & Development
Website – Design & Build