Lancashire Dairy Farmers Helen and Tom approached Farm Creative to help create a brand to attract visitors to their farm diversification projects.
They were looking for something flexible that would allow them to grow into different areas over time, so they needed a brand that could work while they explored a number of different diversifications. The brand also needed to feel personal, welcoming and suited to a family audience.
We took inspiration from Helen and Tom’s childrens’ names, George and Clemmie, and created a playful brand identity with a countryside palette.
The identity was designed to work across multiple parts of the business, including their pick-your-own sunflower fields and ice cream business, while leaving room for adapting to future diversification. It needed to feel fun, family-friendly and seasonal, while being able to be consistently portrayed across everything from signage to packaging and marketing.
The result is an adaptable and flexible brand that can grow with the business, helping to position George & Clemmie’s Farm as a go-to destination for seasonal days out, with a clear identity that ties everything together.
Branding
