Cherish was created with the idea to bring a sense of luxury to the everyday moments of bathtime for children.
The products were made using 100% natural ingredients, sourced where possible from the English countryside, so it was important the brand reflected both quality and care. The aim was to position Cherish at the higher end of the market, and have a calm, gentle and reassuring feeling for parents.
We developed a brand identity to reflect the calmness and routine of bathtime before bedtime.
Delicate illustrations were created to mirror the natural ingredients used within the products, helping to tell the story behind them while keeping the look gentle and relaxing. We were really pleased with the overall feel portrayed by the brand: clean, calm, and premium, designed to sit comfortably in a more high-end space.
Branding
