Farm Creative at Cereals 2026
Last week, we headed down to the Cereals Event – one of the biggest dates in the agricultural calendar and always a worthwhile trip for us.
As a marketing agency specialising in agriculture and rural businesses, events like Cereals are a great chance for us to stay connected with what’s happening across the industry and hear directly from farmers and businesses about the challenges they’re facing. It’s also exciting to see the latest innovations and technologies shaping the future of agriculture.
This year’s event had an extra special setting, being hosted at Diddly Squat Farm. We were lucky enough to see Jeremy Clarkson take to the stage alongside the Hawkstone Farmers’ Choir following their recent Britain’s Got Talent win.
The choir’s story is a really heartwarming one. Originally brought together for a Hawkstone advertising campaign, the group has grown into something much bigger, shining a spotlight on mental health, loneliness and the importance of community within farming. Their success on BGT has helped to promote having these important conversations with a wider audience. From a marketing perspective, it’s a fantastic example of great storytelling. What started as a marketing campaign evolved into something even deeper with a powerful message behind it. The reason people connect with the choir so strongly isn’t because they’re selling something; it’s because the message is authentic and relatable.
We had a lovely time catching up with clients and industry friends while we were there, despite the weather testing our waterproofs! It was great to see so many people there. We even caught up with farming celebs all the way from Australia, visiting their friends at PX Farms!
There’s really no substitute for getting together in person and hearing first hand about other people’s experiences – even though with the nature of farming, it is difficult for people to get together often, as Jeremy Clarkson so rightly put it, we’re farmers: we’re always working! We even managed to lure the hardest worker we know, Helen’s Dad, away from the farm for a ‘day out’! Looking around Cereals, it was great to see so many generations of farming families looking to the future of arable farming.
